6 Marketing Strategies For Business Growth

Jun 14, 2020 by

Are you looking for ways to grow your business? Updating or optimizing your marketing strategies is a great place to start. Growth marketing is a specific marketing plan that your business uses to grow your customer base, reach your target audience, and propel your business to the next level.

There are a lot of marketing strategies that promise to help you grow your business, so which one do you choose? Ultimately, your marketing strategy will largely depend on your business and its individual needs. Put together by a black-owned digital marketing agency, here are our top 6 picks for marketing strategies you may find successful for growing your business.

1. Study Current Trends

Before you start to grow your business, you must understand what is currently trending in the business sphere. Take some time to do behind-the-scenes research before you launch a new marketing campaign. Study consumer and business trends, and even what topics are trending online. As trends change, so will your marketing strategy.

2. Know the Channels Your Audience Uses

In order to reach your target audience and grow your business, you need to make sure you are marketing in the right places. Take some time to find out where your audience is coming from. What channels do they use to find information or shop online? Once you know this, you can focus your marketing strategy on those areas.

3. Utilize Social Media

Social media is where a lot of marketing magic is happening. Platforms like Facebook, Instagram, and Pinterest are all offering clickable ads and direct-sale posts. One of the benefits of marketing through social media is that you can showcase more than just your product or service. You can engage with a wider audience as you post your thoughts, relevant information, even news about your industry. You can often engage with customers who didn’t even know they were shopping for your product.

4. Start a Blog

Blogging has been a relevant marketing tool for years, but now more than ever, blogging is a great way to reach your customers in the digital realm. The key for blogging to grow your business is to do what is called “authority blogging.” That means writing content that is authoritative and shows that you know what you are talking about. One of the best ways to do this is by answering questions about topics related to your business or industry. You can do this by reviewing common questions or topics on Google, answering questions on Reddit or Quora, or joining industry-related forums.

5. Create Videos

Videos are incredibly popular right now. From testimonials or product reviews to tutorials on how to use a product – videos get attention. As a business growth tool, videos are a great way to reach a lot of people and get customers back to your website. YouTube and Google are popular places to post video content, and you can link back to your site easily. When you create your videos, consider what questions or problems that customers might have and need you to help them with.

6. Measure Your Results

When you start any new marketing strategy, it is important to set goals and measurements so you know if your plan is working. By setting goals and marketing using analytics tools you can determine where your plan is working, where improvements can be made, and any areas that just don’t work for your business. You can find solid analytics tools online through Moz, Google, and most social media platforms.

No matter what strategies you use, growing your business takes time and effort. Find the tools that work best for you and your business and then fine-tune your strategy as needed.

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