7 best ways to get SEO Keywords rankings in 2019

Mar 28, 2019 by

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Your targeted keywords are the words and phrases used by people when they search for your products or services. Search engine optimization (SEO) is much more than getting your business ranked high for your keywords on Google and other search engines. However, this is the central aspect to SEO and everyone investing in this online marketing strategy seeks to rank high with their keywords.

With search engine algorithms changing every now and then to improve user experience and the quality of the results, it is important to follow proven and effective strategies to boost your keyword rankings. Here are 7 best ways to get high SEO keywords rankings in 2019.

1. Evaluate Your SEO Foundation

The first step to ensuring that your keywords rank high is to evaluate your current SEO situation. Get a technical SEO performed by an accomplished SEO service. This will provide you information about:

  • Your website structure
  • Your information infrastructure
  • Usability factor on your website from both the perspective of desktop and mobile users
  • Presence of duplicate content

It can help you identify whether your website is hard for your visitors to navigate. You can also learn about the limitations it places on Google and other search engines for crawling. Thus, you are able to identify all the factors that are keeping your website from getting ranked high.

2. Keyword Research

The next step towards ranking high with your keywords is to perform keyword research to identify which search phrases your business should rank for. Your will want your website and brand to rank for several keywords, but keep in mind that your competition may also be ranking for them.

The most competitive words are very hard to rank for because your competition and top ranking blogs are also attempting to rank for them. You can consider ranking for less competitive keywords, to start with. It is recommended to get the help of reputed SEO agencies to conduct keyword research and identify both less-competitive and highly competitive keywords.

3. Address On-Page SEO

If you want to enhance your keywords rankings, you should address your on-page SEO practices. Some of the best practices in this regard are as follows:

  • Let Google know about your pages. Add structured data and follow the Schema format to let Google readily ‘comprehend’ what each webpage is about.
  • Create descriptive & unique titles. The page title should be natural and shouldn’t be stuffed with multiple keywords.
  • Create clickable Meta descriptions. Remember, Meta descriptions help increase CTR, which further increases traffic, thus boosting your page rankings. Make sure it is engaging and encourages potential visitors to click. If your goal is to boost your CTR, this case study can prove t be a treasure trove of information and tips for you.

4. Create High Quality, Long-Form Content

When it comes to search rankings, content quality and length are critical factors.

  • Create Long-Form Content: Studies show that posts longer than 1500 words rank higher than posts of shorter lengths. Long-form content makes it possible to maintain keyword rankings for longer. It is recommended to regularly create posts of at least 1000-word length.
  • Quality: At the same time, you cannot ignore the importance of quality. The content should not only be long, it should also be unique and deliver value and information to your targeted audience. It should also be easy for them to read and understand the content.

5. Link Effectively

Backlinking:

When it comes to creating links, you have to be more careful than ever. Google recommends that backlinks should be earned naturally. While guest posting and commenting are the traditional methods for building links, you have to be careful not to seem like spamming. Get linked with only relevant and niche websites and make it seem as natural as possible.

Internal Linking:

Internal linking is also an important element in boosting rankings. You can get backlinks from your blogs for relevant keywords. Make sure that internal linking focuses only on posts which have good relations.

6. Increase Your Social Shares

It may come as a surprise but, social media shares can also help in improving you SEO keywords rankings. Similarly, it is also surprising that AI is playing an increasing role in digital marketing success. Make sure to include your targeted keywords in your social media posts. Build your presence on social media sites like:

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram

Share your posts at the right time and also within related communities. Maintain a social media marketing strategy to boost your social shares and search rankings. Even when Google doesn’t agree there is a relation between social media marketing and SEO, it is well known that social presence influences search rankings.

7. Target Long-Tail Keywords

The first reason you should target long-tail keywords is because they are easier to rank compared to competitive keywords with 2 to 3 words.

Some of the main advantages of investing in long-tail keywords are as follows:

  • Lesser competition
  • More targeted traffic
  • Higher conversion rates
  • Perfect for competitive niches
  • Long-tail keywords include your main keywords
  • Easier to optimize content

There are many more reasons why everyone realizes the importance of long-tail keywords.

So make sure to follow these 7 strategies to boost your SEO keyword rankings.

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