A GOOD WRITER DOES NOT MEAN A GOOD BLOGGER: WHAT MISTAKES DO WRITERS IN BLOGGING

Sep 11, 2018 by

“Despite the fact that writing is not easy, writing for a blog is a new level of complexity. Today we learn why the writer is not all successful in blogging.”

I got interested in blogging back in 2011 when I saw several bloggers doing magic with the help of their followers. These people were able to start a project from scratch and finance a $200,000 Kickstarter campaign with a simple post on their website. This was something that impressed me deeply.

Based on my current extensive blogging and writing experience thanks to writing apps, I present to you the 10 most common mistakes that writers do in blogging.

1. NOT DEVOTING ENOUGH TIME TO PLAN YOUR PROJECT

In general, when someone wants to start a blog writing hooked stories, they choose the first idea that comes to mind; buy a domain and a hosting, and start posting and sharing their articles on Facebook or other social media channels. Starting a blog is easy and they believe that the rest will be too.

This strategy does not usually give good results. Just as you would never think of starting a clothing store without first studying where it should be located, deciding on the style of the clothes you are going to sell and making calculations to see if the business would be profitable, you should never create a blog without first setting out to define your project and study its viability.

2. NOT KNOWING WHAT YOU WANT TO ACHIEVE WITH YOUR BLOG

You need to have a clear motive for engaging in blogging. Most people make decisions “just because,” which results in absolutely nothing even if they have some good story ideas.

3. NOT ADDING VALUE

Why do you read your favorite blogs? Let me answer that question for you: because they give you some sort of value. Maybe their articles are entertaining, inspiring, or teach you new things, but what is clear is that they are useful. If they were not, you would not read them. It’s that simple.

“Despite the fact that writing is not easy, writing for a blog is a new level of complexity. Today we learn why the writer is not all successful in blogging.”

4. NOT KNOWING FOR WHOM YOU WRITE

You have an idea: you want to start a travel blog, for example. For a month, you work day and night writing epic posts that position you as a cool travel blogger:

  • “5 things to do in Chiang Mai that your children will love”
  • “How to enjoy Paris without spending a fortune”
  • “Why you should not be afraid to travel alone to India”
  • “21 pictures of Africa that will leave you astonished”

Your articles are well-written and provide a lot of value. However, the project does not quite take off. 

What’s going on?

The problem is that you do not know who you write for. Many people like to travel, but a family with children does seek the same things as a girl who tries backpacking for the first time. To be able to add value week after week, you need to be aware of your target audience and understand what its needs are. 

5. NOT BEING CREDIBLE

The Internet is full of life coaches whose life is a mess and false gurus who teach you how to become rich even though they can hardly live for their salary.

People know it and do not trust others on the Internet. That’s why, when they get to your blog, the first thing they do is go to the “About” page to see who you are. Most bloggers fail to provide this page, which affects their image online.

6. NOT HAVING ENOUGH CONTENT

Possibly, the most frequent cause of death among newborn blogs is the lack of content. They start big publishing a new article every day, but with time, they reach a point where they are too exhausted to write anything. What a pity!

Therefore, you need to devise a content plan and publish articles regularly.

7. NOT WANTING TO OFFEND ANYONE

If you have ever been publicly criticized even if it was a mere stranger, you know that it hurts a lot. It does not matter that another 100 people have told you that you are a great guy or girl, you remember the one who insulted you. That is why, to protect yourself, you start to soften your opinions. If you know how to write an assignment structure, it does not mean that your articles will like the audience.

The problem is that blogging is precisely the opposite: you need to express openly what you think. The audience wants honest opinions, and if you try to please everybody not looking for enemies, you will not get any new followers going unnoticed by the general public.

8. NOT BEING DIFFERENT

On the Internet, there are millions of blogs on all sorts of topics. Therefore, if you want yours to succeed, you need to answer the key question: Why should someone read your blog instead of some other.

9. NOT FOCUSING ON WHAT IS TRULY IMPORTANT

It happens to all novice bloggers. Months are spent choosing a good logo or retouching the template of the blog, only to realize a few weeks later that writing is more difficult than they thought it was and that no one will read what they write even if they have a nice design.

Instead of doing that, remember that 20% of your efforts are responsible for 80% of your results. You need to dedicate yourself to writing good articles, grow your mailing list and establish relationships with other bloggers. Everything else is not that important. In the future, there will be a time to find things.

10. NOT UNDERSTANDING THAT A BLOG IS NOT THE SAME AS A BUSINESS

One of the reasons why many people start a blog is to earn money. However, these people do not understand that publishing free articles every week does not bring much money.

A blog is not a business but a marketing tool to attract a certain audience and position yourself as an expert. The business is in selling something to those readers. If you do not sell, you do not have a business – you have a hobby.

In case making money is one of your key objectives, you should have at least an idea of how you are going to earn it before you start. Generating content is not enough.

Which of these mistakes have you made when starting your blog? Is there anything you would add to the list? Tell us in the comments!

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