Alcohol takes a back seat for the ‘sober curious’

Jul 30, 2019 by

Even as Americans are drinking more, interest in the sober curiosity movement is swelling. The trend coincides with a wellness obsession.

It’s a consumption paradox: Americans are drinking more, but at the same time, interest in the sober curiosity movement is swelling. Dry bars, zero-proof tipples, and even alcohol-free Mardi Gras celebrations have gained steam.

Made popular by a 2018 book of the same name, “sober curious” suggests a mindful reexamination of why one imbibes. In practice, that could mean ordering off the mocktail menu. Or aiming for moderation. Or simply questioning drinking culture.

Perhaps not coincidentally, the movement coincides with Americans’ growing obsession with wellness. By extension, those who are sober curious have tended to frame not-drinking as a personal health choice, rather than a moral one, as a more socially acceptable approach.

As sociologist Jamie L. Mullaney says, onlookers may be more inclined to accept explanations for not-doings because “we’re increasingly tuned in to the ways in which excess – whether it’s food or substances or even technology – can impact health.”

Source: Alcohol takes a back seat for the ‘sober curious’ – CSMonitor.com

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