Brand design is not a theory – it’s the breath of life

Aug 14, 2020 by

Whilst many large branding and design agencies take a formulaic approach to branding, our small team of committed experts works with us precisely because we go to bat for your brand in a way that is completely focused on developing a brand identity that will live in the minds and memories of those who experience it.

Effective brand identity requires a set of key skills and a level of dedication that would usually cost a fortune, but because we are small and nimble we don’t need to charge out extortionate hourly fees, so we can deliver great branding without a huge price tag. 

Defining brand is only half the equation – the other half is brand support. We have a personalised approach to brand development that ensures we continue to widen and deepen the impact that your brand has, through every kind of media. Using our boutique approach to brand, we only bring in what you need, so you’re not paying for padding, but our incisive expertise carries you through brand creation and brand establishment and into brand success. The impact of our brand support is powerful – it’s a mechanism that ensures your brand lives and breathes, grows and matures, develops and profits, even in the toughest marketplace.

Our expertise

• Brand development

• Brand identity

• Brand positioning

• Brand activation

• Brand management

  • Brand guidelines

Marketing

Is your marketing agency marketing you, or themselves?

If you’ve ever suspected that your marketing agency is more focused on acquiring new client than being effective for the ones it already has, you’re not alone. The behemoth of the big agencies hunting down new clients is the stuff of sitcoms, which is why we’re different. 

We’re the marketing agency that commits to its clients, spending time getting to know them, mastering their environments, recognising and surmounting their challenges so that they end up in the right place, at the right time, saying the right things … which is what marketing is all about. 

When you boil it right down, careful consideration of brand identity, constant reappraisal of the market, and creative strategies are all that you need from a great marketing agency – and that’s good, because it’s exactly what we’ve got to offer! What we don’t do is waste time on endless meetings or fuzzy ‘scoping studies’. We nail down the marketing needs of every client swiftly and efficiently, monitor the market to ensure perfect strategic placement, and recognise every opportunity to market your brand effectively.

We specialise in delivery on the full range of marketing disciplines:

• Direct marketing

• Online marketing

• Advertising

• Corporate communications

  • Internal communications
  • Brand guidelines

Design

Graphic design isn’t a dark art – it’s a philosophy

The discipline of graphic design requires substantive skills and a breadth of experience but also it requires the ability to live and breathe design excellence. Outstanding design work isn’t about being flashy, really exceptional design works for each client, in their marketplace. It’s not designed to win awards for the agency, it’s tailored to create success for the client.

Design work is a process of communication, a dialogue between brand and target audience that ends up with the audience taking the action the brand desires. Truly splendid design comes from having a massive creative capital to draw on, allied to a background of market understanding that delivers bespoke design in just the right format and just the right time to enhance the brand. 

Honing graphic design experience requires time and exposure to different markets which is why our small team has been carefully curated to work across disciplines and bring a depth of knowledge that enables every client to move forward

Our design expertise

• Corporate stationery

• Brochures

• Annual reports

• Marketing materials

• Advertising

• Illustration

• Exhibition graphics

  • All large formats

Digital

Action stations – a digital world requires dynamic design

Digital design is the fastest moving field in the history of design and marketing. From ecommerce to responsive technology, from hackless websites to digital strategisation, we’ve got the key skills to carry your business forward into the unimaginable future.

Digital design has also transcended appearance. It’s no longer enough for digital design to look good – effective digital communications need to deliver robust engagement and positive end experiences regardless of where the end-user finds your digital media. Global in scope but tightly focused on brand success, our digital design team can pinpoint the right details to ensure you get buy in.

If digital has you in a spin, don’t worry – our experts work with you to ensure plain sailing. Working with you to create confidence and build understanding, we help you take charge of this arena so that you take digital in your stride. 

Ready to relax around digital design? Call us today to benefit from our digital expertise:

• Responsive web design and build

• WordPress

• Email marketing (responsive email design)

• Web banners

• Interactive publications

• Social media branding

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