Composing an Excellent Business Description for Social Media

Apr 25, 2020 by

How to come up with a catchy and intriguing business description for your company’s social media page? Why is it important? Use our tips for composing a business description for different platforms.

How to Write a Compelling Business Description

Both online companies and those who use the web for marketing their offline business should have a well-thought-out business description for their business page, social media, and review sites. An impressive and memorable description is able to change the way your clients perceive your company — both online and offline. This is what essay writing service can help you with.

But writing about your own business can be quite challenging — not everyone has the skill to sell himself/herself. We have gathered some practical pieces of advice to help you manage that writer’s block and craft a great business description. We also provide some writing tips on composing a business bio for popular social media platforms.


Keep Your Audience in Mind and Evoke Their Emotions How to Write a Compelling Business Description


Before you move on to writing, think carefully about who your target audience is. Depending on your product, and your target customer, your tone and voice will vary significantly. For example, you would address retirees differently than you would write for teenagers. In these two cases, your language and tone would be totally different.

Whether you are selling a technical product or you are a small business that sells books, use language that you think your readers would use themselves. Thus, they will feel better connected to you.

So, the first thing you should do is asking yourself, “Who do I sell it to?” The answer may be entrepreneurs, small businesses, active seniors, working moms, and so on. Once you get the answer, you have an idea about how to write. Several years ago, a study on emotional motivators was conducted to understand how valuable are clients who feel a deep connection to a brand. According to the results, emotionally-connected customers tend to spend more money, make purchases more often, pay less attention to the price, and are more likely to recommend the company to others.

Such companies as Adidas and Red Bull have clear intent with their voice — it speaks to the lifestyle each brand represents. Make sure your voice connects with your target audience, so they feel confident about supporting your business.


How to Write a Business Description


Nobody will dedicate much time to reading paragraphs about your business. Furthermore, most social media platforms limit the bio section to 150-250 characters. It is vital to use clear, compelling writing that catches the audience’s attention right away.

Start with the basics. In the first sentences, tell your reader what you are known for, where you are located, and how you match your industry. Think whether there is anything about your origin story that makes you stand out? What is the unique thing about your product that the potential clients should know? By including some sensory details in this section, you will activate your reader’s brains and make them want to know more.

Tell the reader what you stand for as a business owner. What are your priorities? Social justice? Organic? Cruelty-Free? You are definitely operating a business in a competitive space. Share your business philosophy with clients. This will help them distinguish you from the competitors.

Tell a bit about your goals. Provide your customers with a taste of where you want to go. Incorporate your future goals into a brief section.

It is also vital to make your writing apprehensible. Think about the way you search the web to find the necessary information. For example, if you need some help with baking pies, you would type something like “simple and delicious apple pie,” and the first page of search results would likely have many pages with apple pie recipes and baking tips. This is how SEO works. If you want to be found for a particular product in a specific location, use those keywords that people use when searching for a product like yours in your description.

Here is a good example of a business description that includes the elements of both storytelling and SEO, for a tattoo studio in London: “With now almost 35 years under our belt, Red Rabbit is one of London’s longest-running tattoo studio. We are ranked as one of the city’s top five by Inked Up magazine. We provide the highest quality custom work in a friendly, professional environment. Our artists are experienced and specialize in a wide range of styles and always apply an individual approach to create the best design possible.”


Why Social Proof and Review Sites Are Still Important


Today’s consumers are typically doing their research before they commit to a purchase. When people have doubts about what to do, they take their cues from the actions of other people. This phenomenon is known as social proof. For example, if a celebrity or an expert in a particular field recommends something, we assume they are more knowledgeable about the issue than we do, and we follow their bits of advice. Many of us turn to our favorite influencers or experts for social proof before making a particular purchase. Thus, it is useful to spend some time on creating your business description on the platforms where you actively promote your product.


Writing Tips for Popular Social and Review Platforms


Each platform has its own guidelines for business descriptions. The readers and focus on each resource also vary. For each platform, you can begin with your standard business description and tailor it for some special nuances and requirements of the particular website.


Yelp


Aside from updating your business information, it is essential to optimize your descriptions by adding appropriate keywords for your products/services. No less important is responding to reviews to create connections with clients.

A free business page on Yelp includes three sections where a user can describe his/her business, and it is important to write something for each one. Here are tips for each of these sections:

* Specialties. Include the keywords, base your text on them. But avoid overstuffing. Also, do not write about things that you do not offer. Use this section to sharing how your business is unique and what you are known for. Limit yourself to 1,500 characters.

* History. Describe how your business got started. Use this section to demonstrate your storytelling skills. Do not forget to mention the year your business was established and any other meaningful information. Limit yourself to 1,000 characters.

* Meet the Owner. In this section, you can put a human face to the business. Tell why you are passionate about your work and provide some personal details. Limit yourself to 1,000 characters. Note that these sections should not be used for offers and announcements, providing links or contact information.


Twitter


On this platform, your business description has to be brief, searchable, and include a couple of hashtags related to your business. Do not hesitate to use short phrases, abbreviations, and incomplete sentences. Twitter is not intended to be a platform for social communication. However, you should keep the description professional. Here are the key points: Limit yourself to 160 characters. Tag any related business and personal accounts. Provide a call to action and link if you have something to promote.


Facebook


Facebook is a platform that allows you to add a description for the “About” tab on the page. Here, you can come up with the story of your business, describe service areas, mention any events, and more. Since Facebook is a highly interactive resource, you can use your profile to create a sense of community. Use the following tips: The general description has to be limited by 255 characters. The other business detail sections do not have character limits, but you still do not have to write a lot of text. In the “Business Info” section, you can provide core details such as date of creation, business type, business mission, and so on. In the “Contact Info” section, provide a link to the website, email, and phone number. In “More Info,” you can include products, menus, awards, and anything else, depending on your particular business features.


Instagram


Since Instagram is mainly a visual channel, your description must paint a vivid picture of your brand. Do not get confused with the idea that images are the only thing that matters on Instagram. You should still dedicate enough time to writing a description that can inspire your followers and provide relevant context for your images. Here are some useful pieces of advice: The character limit for profile description on Instagram is 150 characters. Use emojis to add some playfulness to the bio. Besides, they are searchable, as well. Provide your location and include personalized hashtags. Mention any personal or related business accounts.


LinkedIn


If your company has a big staff, consider running a LinkedIn company page. Use the opportunity to highlight the talent running your business and attract new employees with industry hashtags. Use the following tips for composing a business description for LinkedIn page: Keep in mind that the character limit for the company name is 100. The limit for the “About page” section is 2,000 characters, but the resource recommends keeping it brief. Optimize pages with industry, company size, specialties, and provide relevant keywords to help other users find your page. Create a Jobs page if you are hiring.


Extra General Tips


Here are some more pieces of advice that can be applied for any platform: Include your business logo as your profile picture. Due to this, your existing customers will be able to instantly recognize your page. Include a call to action. Check if your business name remains consistent across various platforms to avoid confusion. If you have regular events or promotions, consider including it into the business description. This can enhance interest in your business. Stay brief and precise. As you can see, composing a business description for social platforms is not necessarily tricky. Just dedicate some time to think about how to present your story, describe what makes you special, and use the power of social proof to allow new customers to find you.

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