Digital Marketing For A Small Business

Jan 27, 2019 by


Marketing has changed exponentially in recent years and this is mostly thanks to the rise of the internet. As time goes on, people are spending more and more time online or at least utilizing an electronic device. Where once everything was built for an analog world where everything was tangible and took up physical space, now these same things have transitioned to a digital format. At one point in time, for example, an alarm clock, a timer, and stopwatch were three separate devices. Now, however, they are all together in a digital format on every smartphone. Books, magazines, and newspapers are another excellent example. These three things were once only physical items that take up a great deal of room when more than a few are grouped together. While the analog versions still exist, many people have switched to their digital counterparts. Where once ten books filled up an entire shelf, now you can hold thousands of books in one hand. Also, consider social interactions. Before the rise of the digital age, if you wanted to see someone, you had to physically make an effort to travel to where the other person is. Now, all you have to do is press a few buttons on any internet connected device and you will be able to have a face to face conversation with someone thousands of miles away. Because of all these things, so too has other areas of life had to adapt. This includes marketing. The vast majority of the average person’s life revolves around the internet, therefore, the best place for marketing campaigns is online. If you are a small business owner, diving into digital marketing may seem like an insurmountable task, but it does not have to be. All you need is a bit of guidance and some basic information. It is this guidance and information that you will find here.

It is likely that you have already set up a website, but if you have not, that is the first thing you must do. Hiring a professional to build your website is ideal, but if you are working with a tight budget, this is likely to be the last resort. In this case, your best option is to utilize a web hosting service which will do all of the coding and building for you. All you will have to worry about when you use a web hosting service is customizing your site to meet your preferred look. Regardless of whether you already had a website or had to build one, the first step to digital marketing is ensuring that your website is of top quality. There are several different types of digital marketing campaigns and for each one, the goal is to have the potential customer land on your website which will lead them to purchase your products or services. Therefore, it is key to have a website that a customer is going to want to look at and spend time on. There are three key things that you are going to want to improve on your website. First, ensure that all of the information listed and provided in any format on the site is accurate to the best of your knowledge. A mistyped product description or old phone number will lose you sales. People need to know that they can trust your website and by extension you. Having incorrect information on your website does not make you seem trustworthy. The second consideration also involves the level of trust potential customers gain from your website and not just potential customers but also search engines. This involves any and all content listed on your site. There should not be any language errors anywhere on the site. Everything should be spelled correctly, there should be no punctuation mistakes, and the grammar should be impeccable. One mistake on the entire site will not cause a serious problem; however, if there are multiple mistakes, it looks very poorly on your credibility. The last thing to consider is keywords which you learn about shortly.

At this point, you may consider hiring a professional if you have the funds to do so. If not, continue on to the next section, but if you have, here are a few tips. One of the benefits of the digital age is that you are no longer relegated to only local professionals. If you live in a large city where there are marketing companies on every corner, this may not seem important. If, however, you are located in a smaller area where it difficult to even find one marketing professional, you will understand the significance. Regardless of whether you are looking for a local or someone who can telecommute, the best place to amass a list is the internet. All you have to do is perform a basic search. If you are looking local, a good example is “Idaho SEO marketing”. If you are looking on a broader scale, simply leave off location descriptors.

Next, you will need to set up profiles on all of the major social media platforms. This will go a long way to reaching the audience that you want. The average person spends at least a few hours every day on social media, which means that this is an excellent marketing tool. To utilize this tool to its full advantage, you will need to establish profiles and then spend time connecting with people. It is at this point that you will want to begin installing keywords throughout your website and your social media pages. These keywords need to be chosen carefully as this is how search engines will recognize your website and will act as part of what determines your website’s and social media page’s ranking will be in search results. These keywords then need to be placed strategically throughout the content of your website and then incorporated into your social media pages. This is also where you will need to begin establishing link backs. The easiest way to begin is by linking different pages of your website to your social media accounts. You can even share a status update that includes a link and then works towards getting that update shared by others. Beyond this, you will need to reach out other businesses and blogs to find some that are willing to place a link to your website on their site.

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