Digital Marketing Key Lessons from Great Marketers

May 27, 2019 by

Digital marketing, over time, has become a major modern marketing strategy. If this is not part of your business marketing strategy, it should be. Be it a B2B or B2C business, implementing digital marketing advertisements effectively is a sure recipe for successful online growth, increased conversions, and ultimately, sales.

Great marketers believe that digital advertisements make it easy for your company to gain more visibility to a wider audience. Nonetheless, if your marketing Ads are not going through, you won’t achieve your expected result. To correct this, check on your Ad design, choice of channel, and message elements. For instance, Google Adwords is best for companies with high demand and wants the target audience who search for their products online to find it.

Other key tips that form great lessons from experienced marketers you should observe while running your digital marketing strategy are outlined below.

1. Work on Creative Elements of Your Business

Every business has its own visual elements that make it stand out among other premises. You should use that as an advantage in your digital marketing efforts. Be it a logo, font, color, scheme, or a mascot, have it displayed everywhere to increase your brand awareness.

Note that you not only want to catch the eye of the prospective audience but also want to maintain their attention and make them remember your business. This can be achieved easily by incorporating unique and intriguing visual elements.

Sarah Maloy, Shutterstock’s content marketing manager, agrees that you should have several creative images that should be consistent. According to her, digital marketers should refresh their creative Ads often to make it relevant and avoid showing users the same posts for a long time.

2. Spend on Your Digital Marketing Strategy Wisely

As you are aware, there are several digital marketing platform options. All online marketing options provide different value. Therefore, you should initially analyse the various outlets to determine one which you should spend more time and money. While some platforms might work well for your brand, it may yield zero results for another brand.

Determining how each of the several platforms will handle your specific advertising efforts is prudent. According to Smemark’s marketing consultant Hiteshi Sahni, digital marketers should understand the value that each online platforms offer.

For instance, Google Adwords is best for companies with high demand and wants the target audience who search for their products online to find it. On the other hand, search advertising won’t work for a startup company with a new product that has never been seen on the market.

3. Understand the Buyer’s Process

Understanding the buyer’s process is important for every digital marketer. This will help you identify what to present them at each stage to reach them effectively. There are several options when it comes to checking the buyer analytics. You can view every step a visitor takes in your website, how much time they spend on various pages of your site and what page caused them to leave.

With these insights, you can modify your digital marketing strategy to suit the audience and make the process quite simpler for them. James Kirby, Blue Fountain Media specialist, notes that digital marketers should start targeting the audience at the bottom of their funnel.

4. Understand Your Target Audience

Having a full grasp of your audience persona is critical when selecting how to market to them. Like any other business, you should know what your potential customers want before marketing to them.

According to Sean Gallahar, a social media director at i7, digital marketing enthusiasts should identify who their audience is, their behaviour, interests and the social media sites they spend time in, to market to them effectively. Digital marketers should then provide content on the platforms that their audience spend much time in.

5. Integrate Multiple Marketing Channels

To reach a wider group of audience effectively, digital marketers should leverage the presence of various social media and online platforms. This means that you should use Ads that simply integrate into various platforms and provides users with the same message regardless of the channel used.

Remember that social media outlets have different vibes. For instance, whereas most people consider Facebook for social interactions, LinkedIn has a different fold of people with serious entrepreneurial interest. Therefore, marketers should take time and match their digital efforts to suit individual sites without losing the consistent brand voice.

Adam O’Leary, the president of Encite marketing, states that business owners should integrate their campaigns with other marketing channels. Running an integrated campaign brings forth better results than when done with a single initiative. For instance, Facebook Ads are known to work well when promoting or publicizing a new product. However, it works excellently when used to support an alternative marketing channel such as Email Listing.

6. Geo-Fencing

Despite being a relatively new idea in the digital marketing space, great marketers have rooted for this strategy, especially for those working on B2C sphere. With geo-fencing, digital marketers can target customers in a whole different way, based on potential client’s physical location with the hopes of guiding them naturally to their ventures.

Andrea Mocherman, the marketing VP at Gravit8, attests that this can be an effective strategy for businesses, especially when they need to drive sales. He notes that geo-fencing is increasingly becoming an important tool for marketers, especially if used in combination with other digital advertising techniques to engage customers.

Such campaigns drive up to a 27% increase in sales and three times more traffic. What makes it powerful is the ability to effectively target customers based on individual interests and engage them directly by giving offers that push them down through the path of making a purchase, and even utilizing marketing bots through social media to assist in your efforts. It allows digital marketers to draw a virtual fence around a point of interest or address that sends a notification when a potential customer crosses the line. If you run a brick and mortar store, drawing a radius on a map can be your first step to identifying which areas you may want to target.

7. Optimize Your Product Listing Ads

Your brand’s product listing Ads should outline all the elements potential customers would want to see. Don’t give an opportunity for customers to search more as they might lose interest in the way. Answer their questions to their satisfaction as such information could be beneficial for the customer’s purchase process.


As technology and internet advances, so does digital marketing. This is why enthusiasts should always find a way of keeping at par with new developments in digital marketing. Perhaps the best way of getting updated is by learning from great marketing experts. The lessons mentioned above are just, but a few tips experts note from their online marketing escapades.

Print Friendly, PDF & Email