The Girl Scouts of the USA Is Struggling to Recruit Hispanic and African American Scouts

May 31, 2016 by

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The 104-year-old organization is having trouble recruiting black and Latina kids. Why?

Hillary Clinton. Madeleine Albright. Sandra Day O’Connor. These powerful women have all shaped the course of the United States. And they have something else in common: They were all Girl Scouts.

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The girls’ leadership organization has more than 2 million current scouts and 59 million living alumnae. Nearly half of all American women have been Girl Scouts at some point in their lives. Their uniforms, badges, and cookies are synonymous with what it means to be an American girl. Or at least a white, suburban American girl.

Girl Scouts has been losing members for more than a decade as it struggles to reach the new American girl, who is more likely than ever to be an ethnic minority or come from poor, immigrant families. Unlike many scouts who followed in their mother’s footsteps, these girls and their parents have few connections to the 104-year-old organization. And the Girl Scouts can’t seem to find enough volunteers to lead troops for all the girls on the waiting list.

Source: The Girl Scouts of the USA Is Struggling to Recruit Hispanic and African American Scouts – The Atlantic

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