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HOW TO BE A GOOD CAR SALESPERSON

May 17, 2019 by

A career as a salesperson could be a great one. A salesperson gets to meet many people and potentially build long term relationships with them. Similarly, you could get people deleting your contacts and slamming the door as they walk out of your room. Every salesperson needs to have certain skills to navigate through the career, as a salesperson has to break through the stereotypes of dishonesty and lack of integrity often ascribed to salespeople. You can be exceptional and break through these stereotypes, and start attracting respect, influence, great reviews, and referrals. These seven tips are great ones to help you boost your reputation and skills as a salesperson. When a salesperson stands out of the crowd, his sales do so too.

Appreciate your Job

Love it. Embrace it and be proud of it. We often excel at what we love doing, and we can only excel at what we can get ourselves to fall in love with. A career as a car salesperson has its advantages. However, it also has its disadvantages too. There is the prevalent belief that salespeople are deceptive and tricky, having a magical ability to make you walk home with keys of cars you would not want to step into. There is a cloud of dishonesty that naturally hangs over a salesperson, and it may take years of practice and experience to stamp, and it is not often an easy process. The hurdles are easier though when a salesperson identifies with his role and gets around to being distinct. Embrace your job, identify with it and do not hide your job role behind masks of cosmetic names. Love your job, your job would love you for it, and people would love you for your job. That way, you become exceptional, and your sales become outstanding.

Connect with your Customer

Connecting with your customer does not imply that you spend the weekend at all your customer’s places or you go sea diving with them. Connecting with your customer means knowing your prospects and customer’s name and communicating with them with it. It is tempting to want to hammer your name into a prospects head to be remembered. We think if he gets to remember my name, he remembers me ‘, and that wrong idea guides most of our daily interactions. People tend to remember those who are more likely to remember them, and that’s why remembering their name and using it matters. Showing interest in them makes you stand out from the populace that tends to cram their name in other’s heads. Remember their names, use it, reach out to them with it and you will create a lasting, positive impression with it.

Communicate Clearly

And that starts by listening clearly. The purpose of communication is to get your opinions across, and to receive the other person’s communication, clearly, with the meaning intended by both parties conveyed. As a salesperson, you cannot truly communicate clearly without understanding the needs of your prospects and customers. The rule of communication for you should be tailoring your communication to the needs of your prospects and customer; it helps make your pitch more persuasive and endearing. Listening to the customer or prospect makes you understand what the customer wants, and helps you to respond to their needs. Also, try to get your intended meaning passed across as much as possible. You may have a deep understanding of cars and automobiles, but make sure you don’t drown your customers and prospects in terminologies they may not understand.

Make Appropriate Recommendations

It is not a must a prospect becomes a customer three minutes after you meet them. They may have become customers, but they might not be willing to make referrals. As a salesperson, you would delight in having a prospect drive a car home minutes after meeting you, but just as much as delayed gratification could mean more excitement, a more patient approach could mean more returns. Discuss with your prospect, if they are not in a hurry, they would appreciate it. Discuss what they want, tell them what they need and make recommendations based on the conclusion you make. If your prospect or customer needs a car that is suitable for long drives, make an appropriate recommendation. If they need something that fits a family of four, let them know the available options, if the prospect says he needs a driver’s training lesson, recommend one to them. When the customer walks away with an assurance that you have profound knowledge, you can be assured that the customer would refer anyone if he has the chance to.

Be Honest

An essential trait for a salesperson is honesty. No one refers an untrusted person, except another fraudster. Ensure that you are honest with your assessments, pricing and so on. Most people are skeptic of salespeople, and this makes honesty and integrity more important for a salesperson. Adhere strictly to the ethics of the profession and define your personal ethics.

Know the Cars Well

The internet has led to the propagation of knowledge. Prospects can access information from a variety of sources and know the cars you have. However, they often look forward to meeting the salesperson and have him/her clarify all the questions they have. If a salesperson fails to present adequate knowledge about automobiles and its specifications, the prospect becomes a lost one. It is important for every car salesperson to be up-to-date about automobiles and the industry. Also, a prospect might have wrong information, and the salesperson should relate the facts to the customer, politely though as hardly does anyone like to be brashly corrected. The salesperson should have a grasp of the requirements to own and drive a car. A car salesperson must be an authority concerning all issues related to cars and automobiles.

Strive to Improve

There is always room for improvements, and a salesperson must strive for that. This could involve successful modeling salespersons you admire, reading wide, keeping up-to-date with new developments and attending workshops and training.

There are many more things you can do, follow up well, and learn to connect with your prospects through small talk, appreciate referrals, be polite and appear friendly. Make recommendations to your customers where necessary, from telling them about cars suitable for their needs and optimal for their finances, to telling them to get EDT driving lessons if they admit their inability to drive. Be helpful as much as you can, and your prospects would be converted as much as possible.

Cheers to a successful career in car sales.

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