Dec 25, 2019 by

Going to open a popup store or already opened one, and now you are all confused about the marketing?

If your answer is yes, then I am here to help you out. Marketing for a popup shop is one of the hardest things. Because they are a new store and they have a lower chance of getting visitors.

However, to help you out with this, I am going to talk about some marketing tips that you can apply to your marketing campaign. So let’s just head into the topic without wasting much of the time:

Marketing Tips for a Popup Shop/Store
Step 1: Pre-launch

One of the first things that you should do is use both digital and traditional marketing methods to spread the word about your popup store.

You can send a press release to local media by inviting them to opening day. Also, you can reach out to social media influencers and ask them to promote your event and pop up shops

You can also use social media to generate excitement about your upcoming popup store. Like you can share behind the scene photos and videos, drop hints, and so on. Moreover, you can also come up with a social media hashtag. 

Apart from this, you should also choose the right staff. The ideal popup stores are those who have enthusiastic, energetic, and friendly employees. As they will be the face of your brand during the popup store. 

Step 2: During the popup event

While you run your popup store, you should also focus on attracting visitors who are passing by. To do so, you can use outside decorations such as balloons, inflatables, sandwich boards, chalk easels, and so on. 

As well as you should be active on social media. Make sure to assign one employee who will handle all the social media presence during the event. The employee’s job would be to post photos, videos, updates, and live stream what’s happening. Also, they can answer questions that people have on social media.

You should also engage with your customers. Like ask your customers to share their own content on social media. You can set up a social wall designed for selfie posing. You can offer prize drawings who their posts using the event’s hashtag.

And finally, make sure that you are collecting your customer’s information too. Like email addresses and other data. 

Step 3: After the popup shop

Now that you are done with the event, you should reach out to the customers who have given you their email address. You should contact whoever visited with marketing emails and offer them promotional offers. So they can visit your offline store or online store. 

Also, make sure that you are collecting information about the event. And you should use them at your next event.

Final Words:

So those were some of the Marketing Tips for a Popup Shop/Store. Now go ahead and check these tips out and see how they are working for you. Also, for any questions, you can feel free to comment below.

Print Friendly, PDF & Email

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.