Should you shop in-store or online on Black Friday?

Oct 14, 2020 by

If you haven’t been living under a rock, you’ve probably heard about Black Friday, the event that gets consumers hyped up. Retailers have long started to prepare their seasonal discounts, delivering ease, value, and the joy of the shopping season. It’s expected that Black Friday deals will take place before Thanksgiving, so you’ll want to prepare ahead of time. A moment like this has fantastic advantages for consumers. This year, you might want to ditch the shopping cart and go online. Don’t wait in line at brick-and-mortar stores. Shopping online this Black Friday might be better overall.

3 reasons why you shouldn’t leave home to do your Black Friday shopping

E-commerce is slowly but surely taking over brick and mortar stores, bringing about lower prices and convenience. More and more consumers are turning to their smartphones to check the wide range of products available rather than paying a visit to the actual store. Retail stores, on the other hand, are expanding via the online hub instead of opening new facilities. Shopping online is better, especially if you want to get your hands on the hottest products around. Don’t even think about leaving home this Black Friday. This is why.

It’s not safe to go to the store

It’s recommended to not spend too much time in physical stores given the current health crisis. If you need more than a couple of items, get them from the Internet. There’s still a chance of getting infected. Just think about it. You’ll be waiting outside for hours together with countless people. You can’t take safety precautions given these conditions. Even if you wear a mask, it’s still necessary to respect social distancing guidelines. Most importantly, you’ll be out in the cold weather. COVID-19 is worse in cold weather. According to the experts, the low temperature and humidity impact the severity of the symptoms.

Online shopping guarantees faster checkout and easy price comparison

Despite the many efforts to enhance physical retail shopping carts, checkout remains difficult. Even when they succeed in finalizing the purchase, they are left with the feeling that something isn’t right. This is precisely why many prefer shopping online. Not only is it simple, but also highly secure. You don’t have to deal with large crowds or checkout headaches. You simply navigate through the deals, choose what you like, and place the order. It’s so simple that even a child could do it.

If you do your Black Friday shopping online, you can make price comparisons on the brand’s site. What if you don’t have a specific product in mind? Well, in this case, you can go through the various categories of the site until you find something that tickles your fancy. The reason why price comparison is so important is that it helps you secure great deals. You shouldn’t be paying more for the same product.

You can plan your Black Friday shopping ahead of time

If you want to make the most of your Black Friday shopping this year, plan your purchases ahead of time. It will prevent you from buying things that you don’t need. Once you recognize the need for having a plan, don’t waste any more time and start working on one. Sign up for the newsletters of your favorite retailers. This way, you’ll know if there’s something to get excited about. Know your budget and, most importantly, know your needs. Shopping on impulse is a big mistake. It can lead to numerous mistakes, not to mention that you’ll spend more money than you can afford.

Let’s not forget about free shipping

Black Friday will undoubtedly continue last year’s trend and offer discounts on everything you could want. On top of getting much-needed items at discounted prices, you enjoy free shipping. Sites generally offer free shipping during big sales to attract customers. So, you can put as many items in the shopping cart as you like. If you’re buying a new washing machine, free shipping comes in handy as you don’t struggle with transportation. Some retailers will offer free shipping no matter the order. This means that you don’t have to buy the entire store to get the products shipped to your home for free.

A few tips to help you shop wisely this Black Friday

Retailers will be rolling out deals for everything from electronics to instant pots. You should pick up a thing or two this year. As mentioned earlier, if you want to make the most out of your Black Friday shopping, don’t be caught without a plan. To determine just how good the deals are, keep an eye on prices beginning with the weeks leading up to the grandiose event. Monitor those online specials attentively. Here are other tips to keep in mind when shopping on Black Friday:

  • Stay away from unknown brands – Let’s say that you come across something awesome from an obscure brand. Should you place the item in the shopping cart? Actually, no. If the deal sounds too good to be true, it certainly is. This isn’t meant to say that every single brand you haven’t heard of is completely unreliable, just that you need to be careful.
  • Use loyalty programs – Retailers have loyalty programs, offering impressive deals only for certain customers. If you buy something this Black Friday, you’ll be rewarded for it. You’ll find out if the products you’re interested in are in stock or you can pick them up in-store. Take advantage of the loyalty program.
  • Shop with your smartphone – Until you get home to turn on your computer, the product you had your eyes set on will be long gone. This is why it’s advisable to shop on your mobile phone. Pull out your smartphone and see what deals are available. This helps save a lot of time.

Last but not least, have fun shopping. Black Friday is only once a year.

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