What do you need to know about the job responsibilities of a media trainer?

Oct 26, 2018 by

In the simplest words, any company spokesperson needs to have a thorough understanding of media. They should develop communication skills to convey the right amount of information in the right direction. After completing media training, any spokesperson can provide effective interviews on TV and print media. The fundamental objective of any media coaching institute should be to instill confidence in the speaker when he or she approaches the interviewer or journalist.

What does a media trainer do?

Media training typically encompasses all types of platforms including the popular broadcast media like TV and radio, print medium, and the modern digital platforms like social networking sites and blogs. An experienced media trainer always ensures that their training sessions encompass at least three of the most critical tenets of coaching –

  1. Enough real-work practice – you should find a media coach, who encourages you to go on camera for practicing interviewing skills. The trainer should take up the role of the journalist and grill you in every way possible. It should be as real as possible including uncomfortable topics, controversial questions, and industry-specific issues.
  1. Expanding your understanding of the media – unless you learn to get inside the head of a reporter, you will find it impossible to ace an interview. You need to find out how they think, work and write. It will give you greater control over the quality of the content. You should be able to deliver clear and substantial messages, without the chances of misquotes to your target audience.
  1. Self-evaluation – a CEO or the head of a PR team should always get the chance to see them on the screen before they go live. It will give them the opportunity to evaluate their facial expressions, gestures and body language. When you watch yourself on a large screen, you will notice several involuntary responses that you did not even know were there. These can include drumming your fingers, shaking your legs or twitching of your nose. Sometimes, working on such subtle but powerful cues can transform the final message you send out to the world.

It is the work of the media trainer to help you accomplish all three goals of media training.

Who needs a media trainer?

Any person, who has the chance of facing the media, needs a media trainer sometime in their lives. Your founding fathers, CEO, CIO, HR head and PR head might all require communications training and specialized media coaching in the event of a company crisis. Several media trainers find it easier to train groups belonging to the same company. Practice with co-workers helps strengthen the bond and kindles the confidence necessary to engage with interviewers. Research shows that employees, who train together, often perform much better during interviews due to the cohesive effort they put in during the test runs.

In short, media trainers have the key to effective communications and positive press coverage. Any company spokesperson can find the key in one of the several renowned media training institutes.

Print Friendly, PDF & Email

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.