What Educators Need to Know about Digital Marketing

Jun 5, 2018 by

There is no doubt that further integration of digital marketing when it comes to education has been a long time coming.  The evolution of the online world has made the people interact with one another, the way they work and the way they make purchases different to how it was before.  

There will always be a need for some traditional marketing tactics, but it’s important that graduates now know about the wealth of opportunities that digital marketing can offer people.

There has been a bit of reluctance in the education sector to incorporate this kind of course and learning materials which has ended up with lots of students graduating and then having to upskill themselves.  There are lots of digital marketing courses Vancouver based that will give graduates all of the information they need to know to succeed in an online world.  Red Academy is one example of a school that offers such courses. They help with development which is something that educators should take on board.  We’ve put together a list of things that educators really need to know in terms of teaching digital marketing.

Data is Incredibly Important

Nearly every website you will visit online will collect your data, and this is key to further marketing and remarketing strategies.  This level of data is invaluable to marketers. It allows you to learn a huge amount about your target audience and tailor and personalise your marketing strategies towards them.  Using this data and adapting the strategy to suit this will lead to a much higher level of conversions.

In order for students to be able to do this – they will need to have a working knowledge at least of tools such as Google Analytics and Search Console.  This will give them an understanding as to how to analyse data and use it to their advantage.

Real Time Interaction & Customer Service on Social Media is Rapidly Growing

Social media is the perfect real time interaction platform for suppliers to interact with their consumers.  It’s always something that is continuously evolving. Considering the number of people that are active on these channels, it’s essential that students are familiar with these and how they operate just as they would in terms of traditional marketing methods.  

As consumer engagement is also becoming increasingly important – it’s also important that students know how to communicate with consumers via these channels whether it’s via instant messenger or via fan pages and how to provide solutions.  No longer do people need to write a letter or even pick up the phone to raise a complaint – they can now go directly on to Facebook or other social media channels to do this and have come to expect an instant response.

Digital Marketing Allows Global Reach

Another main difference when it comes to digital marketing versus traditional marketing is that there is the facility to reach people globally as opposed to just locally which brings in a lot of different segments in terms of marketing campaigns. It means that you can now target the correct people at the correct time depending on their location. This means that you need to know how to adapt marketing campaigns to reach these different audiences. It also means that marketing campaigns are now bigger than ever.  

Measuring Return on Investment and Conversions

Analysing your marketing campaigns to see the return on investment it has brought you is key no matter what kind of marketing you undertake. You can be incredibly creative and push out what you may think is a fantastic idea, however if it doesn’t convert into paying clients then it hasn’t done its job.  

Digital marketing makes this easier to analyse than other traditional methods.  Insight tools allow you to see how many clicks something got, the most popular landing pages that have been visited on websites, and on which sections the user converted.  You can even set campaign goals on analytics software that will be able to let you know very quickly if it was a success or not. This measuring of performance allows for constant improvement of the campaigns to make for higher conversion rates.

There are a lot of things for educators to take into consideration when implementing marketing into their teachings.  Instead of solely covering traditional marketing techniques – to succeed in a business world, it is essential that digital marketing is at the forefront of the curriculum.  Hopefully as time progresses, the kind of information we have outlined will be more readily found.

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