What Technology Does My New Business Need?

Mar 31, 2020 by

If you’re an entrepreneur just starting out, it can be difficult to sift through what technology is going to make your life easier, and what tech is going to just cause problems. After all, various pieces of software and tools can quickly add up, and if you’re just getting started it can be frustrating to have to worry about your tech budget eating up your profit margins. That being said, the right tech tools can make a world of difference in the longevity of your business. If you’re at a loss for what tech is worth exploring, here are a few different options that have applications across a wide range of industries.

Take your marketing to the next level with geofencing

If your business is new to town, you’re likely competing with a variety of local competitors. Regardless of whether you’re a boutique web design firm or a new barbecue restaurant, appealing to locals is going to be pivotal to your success. By outsourcing a portion of your marketing efforts to Deeman Local, one of the best geofencing marketing companies out there, you’ll be sure to get in front of the right audience. Geofencing allows ads to be served in a hyper-localized way, making it much easier to attract passersby and locals in a specific location to your brand.

Put your customers first with enterprise-level call center software

As you begin to serve more customers, it’s important that you have a good method for handling your interactions with them. Part of this involves using a dedicated customer relationship management tool such as Salesforce. The other half of this equation involves finding a contact center solution that allows you to quickly and efficiently field requests in a friendly and consistent manner. This is where a platform such as Bright Pattern’s Salesforce cloud contact center solution can come in. Since it integrates with existing customer records, it’s easier than ever for your customer support agents to provide exceptionally personalized interactions. Best of all, Bright Pattern supports omnichannel communication, meaning that you can seamlessly chat with customers over the phone, via email or webchat, and even through video and social media messengers.

Manage your team like a pro

While the previous two tech innovations are for external business efforts, it’s important to think about how tech option can benefit your company internally, too. Having the right project management platform can go a long way in keeping team members from different departments on the same page. A platform like Slack can make day-to-day communication much easier, while software like Basecamp or Trello can all be used to keep projects organized and on track. There are dozens of project management solutions out there, all with their own merits, so make sure to do some research before picking the piece of software that seems like it will be the best fit for you and your employees.

As you can see, there are plenty of options worth considering when it comes to picking tech for your company. From tools to help you market yourself to new customers to project management solutions and contact center software that boosts your customer service, there are dozens of technological tools to keep in mind when you’re starting out. If any of the above have sparked ideas for your business, consider making a list on a sheet of paper with three different columns. In the first column, write down everything you want to purchase now, in the second column, write down everything you want to purchase in the next one to three years, and in the third column, write down anything you want to buy for your business in the next three to six years. Thinking longterm can be a great way to better prioritize the purchases you make for your company to truly grow.

Print Friendly, PDF & Email

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.