Will Machine Learning Affect Human Web Designers?

Jul 31, 2019 by

Artificial intelligence and machine learning have made incredible progress in the last few years; so much so that it has given skilled labor a headache about whether these technologies will soon replace humans at the workplace. And if you delve into the statistics, almost 47 to 80% of the jobs performed by UK residents are expected to be automated in the next couple of decades. The web design industry now feels the influence of AI in full bloom. How will this impact human web designers?

The human brain works differently than AI

Although web design is not immune to artificial intelligence and machine learning, it’s still a long way to go before computers can actually feel what clients need. Yes, many companies are using AI to design logos and graphic elements, but that doesn’t mean a machine can understand the brand value of a client.

Unless the client wants a throwaway site, he/she will need a human brain to understand what the brand value stands for. The need to share information and consult with the designer will always be a priority. This helps to conceptualize their ideas and opens grounds for innovative designs that you can further refine and shortlist for the perfect website.

The rise of machine learning

There is no doubt that Google has played a part in introducing AI and machine learning. Otherwise, you wouldn’t be able to do a quick search on the web about the information you need. Their core-algorithms, especially RankBrain, deliver unbelievable results that enable them to understand what the user wants to search on Google.

Despite the rapid progress of machine learning, many clients don’t feel any urgency to make the switch. Human designers still rank on top of their list, believing that only real people can bring out the best in their web design. In fact, more students between 18 and 24 are enrolling in institutes offering web design courses in London. Why? According to the Boston Consulting Group, as much as 34% of UK consumers tend to buy products from e-commerce websites. This figure is predicted to rise in the next decade. Web design jobs may skyrocket in the years to come. Humans have the ability to think out of the box according to what the situation demands, something robots can’t do just yet.

Does that mean, however, that no artificial intelligence or machine learning can replace the human brain for web design? Certainly not. There exist AI options that recently got funding of a staggering $4 million to try and build the technology that can successfully design websites as humans do.

If clients are ready to put such an amount of money on this kind of technology without knowing what the end result will be, then there’s a slim chance in the future that machine learning could replace web designers. However, the cost involved in reaching that point is immense, and since there is no definite outcome about the quality of the web design made via AI, it is hard to say whether they will match the type of designs that human designers usually come up with.

Web designers are here for good

Web design is more about thinking out of the box while keeping in mind the requirements of the client. There are several trial and error stages where the designer confirms the templates, fonts, patterns, and designs before proceeding. Moreover, his/her experience and the designs already in use by other sites play a vital role.

No one is against AI and machine learning, especially when it has already been accepted in several industries, but the notion that they’ll completely take over the jobs of web designers is farfetched because designing a functional and engaging site involves creativity and empathy.

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